Início Tech Fanatics to Oversee Merchandising, Stores for Italy’s Juventus

Fanatics to Oversee Merchandising, Stores for Italy’s Juventus


Fanatics is extending its reach within the soccer world.

The digital sports platform has inked a deal with Juventus, the popular Italian soccer club, that covers e-commerce, retail, manufacturing and licensing. Financial terms were not disclosed but Fanatics will become the main licensee for the club’s merchandise portfolio globally, operating from its headquarters in Italy, until the end of the 2034-35 season. Juventus, the most successful club in Italian soccer, is known for its black and white striped jersey.

This follows a similar deal Fanatics signed with Paris Saint-Germain in 2020.

“The world of merchandising has undergone an incredible evolution over the last 10 or so years thanks to the entry of a player like Fanatics, which has revolutionized the industry across the world,” said Francesco Calvo, managing director revenue and football development at Juventus. “We are proud to join forces with a global leader like Fanatics for the development of such a strategic and fundamental part of our business. This partnership will allow us to get closer to our fans all over the world, thanks to global distribution and new investments that Fanatics and Juventus will make to develop our business to create a truly world class offering to our supporters.”

Fanatics has deals with more than 900 sporting organizations, teams and leagues around the world including the NFL, NBA, MLB, NHL, International Olympic Committee and Formula One. It has more than 80 offices and facilities worldwide and operates more than 2,000 physical stores.

“Juventus is one of the iconic clubs in world football,” said Stephen Dowling, president of international at Fanatics. “The club is recognized and supported across the globe, it leads the way both on and off the pitch, and we are honored to be working with it to revolutionize the experience for its fans both in-store and online, through new product designs and better availability worldwide. This new partnership is one of the most significant we have ever agreed with an individual club, and it is testament to Juventus’ forward thinking and progressive mindset that we have agreed such a comprehensive and groundbreaking deal.”



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