Início Tech Sol de Janeiro, Fenty Among Top 10 Skin Care Brand on Social...

Sol de Janeiro, Fenty Among Top 10 Skin Care Brand on Social in May


Call it the summer of SPF.

While it’s typical for a wave of SPF launches to land during the warmer-weather months, the category is seeing heightened momentum this year thanks to increased consumer adoption and a slew of buzzy, first-time entrants — Glow Recipe, Sol de Janeiro and Drunk Elephant among them.

In fact, data from Traackr indicates that the majority of the top 10 skin care brands by VIT (or brand vitality score, a metric which measures a brand’s social media impact, reach and trust) in May benefited from launches in either sun care or the ever-growing lip care category.

“It’s important to plan out your influencer marketing strategy to align with predictable seasonal content trends,” said Kayla Quock, director of brand marketing at Traackr, adding that while skin care is second only to fragrance in terms of overall category VIT growth, “spring is a slower season for skin care, as it’s sandwiched between two seasons — winter and summer — that often see specialized skin care product launches.”

It was self-tanning brand, Tan-Luxe, which took the top spot by VIT in May after inaugurating a limited-edition launch and campaign with its first celebrity collaborator, Paris Hilton. Though data indicates the brand had been seeing steady growth in social media momentum for months, the collaboration bolstered its VIT in May to 22,100 — up 77 percent versus April.

Tan-Luxe x Paris Hilton

Tan-Luxe x Paris Hilton

courtesy of Tan-Luxe

Glow Recipe, meanwhile, nabbed an impactful mix of organic and sponsored mentions for its new Watermelon Glow SPF stick from creators including Monica Hamada, Alexa Johnson and Katie Fang, noted Quock; Neutrogena looked to male fitness influencers like Ashten Barnes (@itsashtenbarnes) and Michael Archer (@_kingarcher) to promote its new sport SPF spray.

Laneige and Summer Fridays, number four and number six on the ranking, respectively, both benefited from new additions to their respective lip balm franchises — the former recruiting Alix Earle for the launch of its blueberry and mango Lip Glowy Balm launches.

The top 10 skin care brands by VIT in May, per Traackr.

1. Tan-Luxe

  • VIT: 22,100
  • Top-mentioned product: Paris Hilton x Tan-Luxe Airbrush 360 Self-tan Mist

Paris Hilton x Tan-Luxe Airbrush 360 Self-tan Mist

Paris Hilton x Tan-Luxe Airbrush 360 Self-tan Mist

courtesy of tan-luxe

2. Glow Recipe

  • VIT: 16,400
  • Top product: Watermelon Glow Niacinamide Dew Balm SPF 45

Watermelon Glow Niacinamide Dew Balm SPF 45

Glow Recipe Watermelon Glow Niacinamide Dew Balm SPF 45

courtesy of Glow Recipe

3. Sol de Janeiro

  • VIT: 15,900
  • Top product: Rio Radiance SPF 50 collection, Bum Bum Cream

Sol de Janeiro Rio Radiance SPF 50 Body Lotion

Sol de Janeiro Rio Radiance SPF 50 Body Lotion

courtesy of Sol de Janeiro

4. Laneige

  • VIT: 15,800
  • Top product: Lip Glowy Balm in new Blueberry and Mango flavors

Laneige Lip Glowy Balm in Mango

Laneige Lip Glowy Balm in Mango

courtesy of laneige

5. Neutrogena

  • VIT: 15,400
  • Top product: Ultimate Sport Body Spray Sunscreen

Ultimate Sport Body Spray Sunscreen

Neutrogena Ultimate Sport Body Spray Sunscreen

courtesy of neutrogena

6. Summer Fridays

  • VIT: 14,300
  • Most recent launch: Summer Fridays Lip Butter Balm in Iced Coffee

Summer Fridays Lip Butter Balm in Iced Coffee

Summer Fridays Lip Butter Balm in Iced Coffee

courtesy of summer fridays

7. Skkn by Kim

  • VIT: 13,400
  • Most recent launch: Skkn by Kim Resurfacing Mask

Skkn by Kim Resurfacing Mask

Skkn by Kim Resurfacing Mask

courtesy of skkn by kim

8. Drunk Elephant

  • VIT: 13,000
  • Most recent launch: Drunk Elephant’s new Umbra Tinte Mineral Crème SPF 30/PA+++

Drunk Elephant's new Umbra Tinte Mineral Crème SPF 30/PA+++

Drunk Elephant’s new Umbra Tinte Mineral Crème SPF 30/PA+++

courtesy of drunk elephant

9. Peace Out Skincare

  • VIT: 12,500
  • Most recent launch: Peace Out Skincare Redness + Clarifying Mist

Peace Out Skincare Redness + Clarifying Mist

Peace Out Skincare Redness + Clarifying Mist

courtesy of peace out skincare

10. Fenty Skin

  • VIT: 11,700
  • Most recent launch: Fenty Skin Hydra Vizor Huez SPF 30 Tinted Moisturizer

Fenty Skin Hydra Vizor Huez SPF 30 Tinted Moisturizer

Fenty Skin Hydra Vizor Huez SPF 30 Tinted Moisturizer

courtesy of fenty skin



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