Início Tech Misela Celebrates 15th Anniversary with AI-powered London Exhibition

Misela Celebrates 15th Anniversary with AI-powered London Exhibition


TECH EMPOWERMENT: Misela, the Turkish accessories label that entered the U.K. market with a store on Mount Street five years ago, is celebrating its 15th anniversary with an immersive exhibition at Park Village Studios by Regent’s Park.

On Thursday night the brand hosted a preview event, followed by a dinner, with guests including Alex Eagle, Valerie Macaulay, Indre Serpytyte-Roberts, Lydia Leonard, Tamara Beckwith, and Pippa Vosper, to get up close with a series of AI-powered images by Turkish film director Alphan Eşeli, linking 15 classic Misela designs with 15 ideal female figures in 15 different cities.

Misela 15th Anniversary exhibition in London

Misela 15th anniversary exhibition in London.

IONA WOLFF/Misela

“London feels like a second home to me and I am incredibly inspired by the style and sophistication of women in this city,” said Serra Türker Bayır, the founder and creative director of Misela, on why she chose to make the city her third stop in her celebration journey after Istanbul and New York.

“Tonight’s exhibition and dinner not only celebrate 15 years in business but also five years of our boutique on Mount Street in London. This location has been a dream come true. In fact, our latest summer collection includes several new evening bag styles which pay homage to the stylish women of Belgravia — there is the Tamara, Alexa, Diana and Carolina to name a few,” added Türker Bayır.

The intimate dinner celebrating Misela 15th Anniversary exhibition in London

The dinner celebrating Misela’s 15th anniversary exhibition in London.

IONA WOLFF/Misela

The exhibition also showcased the brand’s spring 2024 collection and the made-to-order line, with prices ranging between 185 pounds and 1,700 pounds.

Türker Bayır believes her latest clutch, Deena at Riyadh, named after Princess Deena Abdulaziz, will also be a popular choice among her customers.

“Everything we make is handcrafted in Turkey and can be made-to-order based on an individual’s style. I loved seeing how all the different women at our dinner this evening wore Misela in their own ways,” added Türker Bayır.

Founded in 2008 in New York, the brand now operates stores in Bodrum, Istanbul and London, and is available online in the U.S.



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